Good design does not come easily. Particularly when it comes to web sites for Suffolk County law firms. If you take a quick sampling of attorney web sites in Suffolk, what you will often see are bulky designs filled with lots and lots of written content. They are not very attractive or appealing. Most consumers of legal services are not very interested in reading and researching their legal issue on your lawyer web site. They want answers to their questions and they would prefer to have a knowledgeable lawyer do it for them. So, why do so many attorney web sites look so bad? It seems that law firm web site design is directed around creating content rich pages, this so that they will show up better in search engine results. And often, the result is never achieved. New algorithms created by search engines will penalize lawyer web sites that engage in key word stuffing that often accompanies many of these written pages. What is a Suffolk County lawyer to do? How can you effectivly market your Suffolk County Law Firm? Start with a balanced web site design. Consider content and images that are equally distributed making it easier for a potential legal consumer to engage. Use a Key Word Rich Domain Name. A domain name that is rich in certain key words will inform clients ‘what’ you do, ‘where’ you do it and, ‘how’ to reach you. For example: SuffolkCountyRealEstateLawyers.Com. This article brought to you by Creative Lawyer Marketing of Suffolk County.
Well, it’s a start. But it’s not everything. There are many Suffolk and Nassau County lawyers who have a great website. That is much more than you could say just a few short years ago. As a Long Island attorney, I understand, having a well designed web site means very little if no one knows about it. You need potential new clients to visit. Many of us have heard of search engines as a potential source, but that can be very expensive. You may already have the best Long Island Lawyer Web Design firm assisting you. Either you pay the search engine to appear (paid search) in results or you pay someone to optimize your web site so it appears (organic search). But there is another way. Off-line advertising for your law firm. It is often overlooked. An example: take out a print add in your local newspaper or journal or bulletin, with a link to your web site. This is more effective if you have a “key word rich” domain name. Certainly, JonesJonesandDay.Com sounds great. But it does not inform a client what you do, or for that matter, where you practice or even how to contact you. With NassauCountyBankruptcyLawyers.Com you tell them everything. Start with a great web site, but don’t forget to finish with a great Nassau County domain name. Brought to you by Creative Lawyer Marketing services, a Long Island Law Firm Advertising and Website marketing firm.
A descriptive domain name including keywords is a signal to search engines of what your law firm site is about. All search engine algorithms are based on keywords. Ensuring that you are targeting the correct keywords in strategic places including page titles, page content, anchor text, alt text and domain names and urls is key to getting your law firm web site to show up in organic search results. Also, keywords used in search queries show up bold in search results, further drawing the searcher’s eye to your keyword rich domain.
There is a clear benefit in having a domain name that has important keywords: Nassau County; Tax Lawyer. http://www.NassauCountyTaxLawyers.Com
If you practice law in Nassau County or Suffolk County New York, you will directly benefit from using one of our Premium AAA Descriptive Domain Names. We are experienced in Marketing for Nassau and Suffolk Law firms as well as solo practice lawyers and attorneys.
Increasingly, lawyers in Nassau and Suffolk County are becoming more reliant on on-line advertising to find new clients. An example:
“Through consumer tracking, customer profiles and the growing popularity of niche content brought about by everything from Blogs to social networking sites, advertisers will focus on audiences that are smaller but much better defined, leading to ads that are more relevant to viewers.”
This important trend towards niche marketing directed at specific consumers, converges precisely with the benefit in using one of our Long Island Premuim Domain Names: What you do, Where you do it and How to reach you.
By bringing new legal clients right to your door. Most lawyers would agree, if you create a great web site and no one comes to visit, it can be a complete waste of your efforts.
With a great domain name, you are communicating to potential clients in the simplest of terms in a manner they fully understand:
1. What you do: You inform clients what you do and establish your leadership in the field because of your .COM branding.
2. Where you do it: Your telling new clients exactly where your presence is on Long Island.
3. How to reach you: Your doing it in a memorable way they will not likely ever forget! Your domain name.
For Example: LongIslandElderLawyers.Com
What you do, where you do it, and how to reach you.
Because of recent trends towards Niche Marketing, you will be at the forefront of your practice area with a specific practice area domain name. Visit Creative Lawyer Marketing experts on Long Island for answers to your marketing questions.